Member Thought Leadership
MEMBER:
Heller Search Associates
Michael Clifton and Max Schwendner consultant from Heller Search Associates published new insights
Today when you deal with any major brand, you’re interacting with multiple technologies that are part of an omni-channel experience.
When you’re on a website, there is technology capturing your login, browsing, and search activity.
That data can be used when you interact with a chatbot to enhance a response with your individual preferences.
